{"id":28262,"date":"2026-02-18T12:17:15","date_gmt":"2026-02-18T11:17:15","guid":{"rendered":"https:\/\/abimis.com\/abimis-storia-di-un-logo\/"},"modified":"2026-02-18T12:20:35","modified_gmt":"2026-02-18T11:20:35","slug":"abimis-storia-di-un-logo","status":"publish","type":"post","link":"https:\/\/abimis.com\/en\/abimis-storia-di-un-logo\/","title":{"rendered":"Abimis. The story of a logo"},"content":{"rendered":"\n

A logo is more than just an emblem<\/h2>\n\n\n\n

A logo is never merely a graphic ornament. It is a statement, a stance, and a promise. It tells the story of what a brand is, but above all, what it chooses not to be. It is the first visible layer of a deeper identity, the point of equilibrium between vision, culture, and founding values.<\/p>\n\n\n\n

In the case of Abimis, the logo accompanies the design philosophy and represents its direct and natural consequence.<\/p>\n\n\n\n

The first logo: rigour, subtraction, expertise<\/strong><\/p>\n\n\n\n

The original Abimis logo was born in 2013 alongside the company itself, in perfect alignment with the brand\u2019s origins.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It was characterised by a thin, measured, and minimal typographic mark. The lightness of the stroke conveyed design discipline, precision, and a rejection of any form of ostentation. It was a delicate logo that did not raise its voice or seek attention; it earned it through substance.<\/p>\n\n\n\n

From a graphic perspective, the first Abimis logo reflected a brand still strongly rooted in the professional world, where value is demonstrated rather than proclaimed. <\/p>\n\n\n\n

From an emotional perspective, it spoke to a knowledgeable audience capable of recognising quality without the need for emphasis. It was a cultured, rigorous emblem, consistent with a kitchen born to function even before appearing.<\/p>\n\n\n\n

The restyling: evolving without erasing<\/strong><\/p>\n\n\n\n

The restyling of the logo, entrusted in 2024 to the Udine-based studio Designwork<\/a><\/strong>, did not stem from a desire for change for its own sake, but from a strategic necessity: to make the Abimis identity more solid, more present, and more legible on an international scale.<\/p>\n\n\n<\/div>\n\n\n\t\n\t

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\n\t\t\t\"\"\t\t<\/figure>\n\t\t\t<\/div>\n\n
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\u201cThe goal, shared with the company, was not to erase the past but to enhance it\u201d, explains Designwork. \u201cWe aimed to guide the brand into a new phase of its history through a measured intervention that respected its identity\u201d.” <\/p>\n\n\n\n

The work focused on the internal relationships of the emblem. Positive and negative spaces found a new harmony, curves became softer and proportions more balanced and classical. The logo became ‘bolder’ and more tactile, yet no louder. The specific weight changed, but the character did not. Much like an Abimis kitchen, it occupies space with restraint, without the need for redundant declarations.<\/p>\n\n\n\n

\u201cA work of precision that makes the Abimis logo more fluid and coherent, improving its overall legibility and elegance\u201d, concludes Designwork. \u201cThe result is a more incisive and effective logo, particularly in digital and print applications. Simplicity and clarity thus become strategic tools to strengthen the brand identity and communicate its future vision with greater force\u201d.<\/p>\n\n\n\n

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An emblem that grows with the project<\/h2>\n\n\n\n

At Abimis, nothing is decorative, superficial, or an end in itself. Not even the logo. <\/p>\n\n\n\n

Its evolution follows the same logic that guides the design of the brand\u2019s kitchens: starting from function, moving through technique, and arriving at beauty through an elemental form that is meticulously crafted and rich in meaning. Because for Abimis, beauty is design. This is not intended as mere aesthetics, but as a project – a strategic blueprint. It is an innovative and radical project written into the very DNA of the company, born Ab imis fundamentis<\/em>: from the deepest foundations.<\/p>\n\n\n\n

The evolution does not seek to change, but to bring even greater depth to what already existed.<\/p>\n","protected":false},"excerpt":{"rendered":"

A logo is never merely a graphic ornament. It is a statement, a stance, and a promise. It tells the story of what a brand is, but above all, what it chooses not to be. It is the first visible layer of a deeper identity, the point of equilibrium between vision, culture, and founding values.<\/p>\n","protected":false},"author":5,"featured_media":28260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[71],"tags":[],"class_list":["post-28262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kitchen-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/posts\/28262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/comments?post=28262"}],"version-history":[{"count":3,"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/posts\/28262\/revisions"}],"predecessor-version":[{"id":28268,"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/posts\/28262\/revisions\/28268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/media\/28260"}],"wp:attachment":[{"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/media?parent=28262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/categories?post=28262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abimis.com\/en\/wp-json\/wp\/v2\/tags?post=28262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}